Privacy Policy

Hive Ventures Ltd, a company registered in England and Wales (company number 15933757), with its registered office at Frymans, Frymans Lane, Brede, Rye, TN31 6HA, United Kingdom ("Company", "we", "us", or "our") operates ActivityHive.fun, FamilyTravelHive.com, and other affiliated services (collectively, the "Service" or "Platform").

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: Hive Ventures Ltd is the data controller responsible for your personal information collected through the Service.

We collect several types of information from and about users of our Service:

2.1 Information You Provide Directly

• Account Information: Name, email address, password, phone number, profile picture, and location.
• Family Profile Information: Information about your family members, including children's ages, interests, and preferences (you should not provide children's full names or other sensitive identifying information).
• Organizer Information: If you create listings, we collect business name, contact details, organization information, credentials, and payment information.
• Verification Information: Information provided during verification processes, which may include video call recordings, identity documents, and related authentication data.
• User Content: Activity listings, event details, reviews, comments, messages, photos, and any other content you post or submit through the Service.
• Communications: Information you provide when you contact us, including support requests, feedback, and survey responses.
• Payment Information: Payment card details, billing address, and transaction history (payment processing is handled by third-party payment processors).

2.2 Information Collected Automatically

• Device Information: IP address, browser type and version, operating system, device identifiers, and mobile network information.
• Usage Information: Pages viewed, features accessed, search queries, clicks, time spent on pages, referring/exit pages, and interaction with listings and other users.
• Location Information: Approximate location based on IP address, and precise location if you grant permission through your device settings.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior and preferences.

2.3 Information from Third Parties

• Social Media: If you connect your account with social media platforms, we may receive information from those platforms in accordance with their privacy settings.
• Activity Providers: We may receive information from third-party activity providers, venues, and organizers whose listings appear on our Platform.
• Public Sources: We collect and curate activity information from publicly available sources, websites, directories, and promotional materials.
• Analytics Providers: We use third-party analytics services that may collect information about your use of the Service.

We use your personal information for the following purposes:

3.1 Service Provision and Account Management

• Creating and managing your account across our unified platform ecosystem;
• Providing access to ActivityHive.fun, FamilyTravelHive.com, and affiliated services;
• Processing registrations, bookings, and transactions;
• Facilitating communications between users, organizers, and activity providers;
• Conducting optional verification services to enhance community trust.

3.2 Content and Recommendations

• Curating and displaying relevant activities, events, and meetups based on your location, interests, and family profile;
• Personalizing your experience and providing tailored recommendations;
• Publishing and distributing your listings across our platform ecosystem;
• Matching families with similar interests and age ranges.

3.3 Platform Improvement and Analytics

• Analyzing usage patterns and trends to improve our Service;
• Conducting research and development for new features;
• Testing and optimizing platform performance;
• Understanding user preferences and behavior.

3.4 Communications and Marketing

• Sending service-related notifications, updates, and administrative messages;
• Providing customer support and responding to inquiries;
• Sending promotional materials, newsletters, and marketing communications (with your consent where required);
• Notifying you about relevant activities, events, and meetups in your area.

3.5 Safety, Security, and Legal Compliance

• Detecting, preventing, and addressing fraud, security breaches, and illegal activities;
• Enforcing our Terms of Service and other policies;
• Protecting the rights, property, and safety of the Company, our users, and the public;
• Complying with legal obligations, court orders, and regulatory requirements;
• Resolving disputes and enforcing agreements.

3.6 Legal Basis for Processing (UK GDPR)

We process your personal information based on the following legal grounds:

• Contract Performance: Processing necessary to provide the Service and fulfill our contractual obligations to you;
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our Service, preventing fraud, and ensuring security;
• Consent: Where you have given explicit consent for specific processing activities;
• Legal Obligation: Processing necessary to comply with applicable laws and regulations.

Your account is part of the Hive Ventures Ltd ecosystem, providing unified access to ActivityHive.fun, FamilyTravelHive.com, and other affiliated services operated by the Company.

Cross-Platform Data Sharing: Personal information you provide on any platform within our ecosystem may be accessed, used, and displayed across all affiliated platforms to provide an integrated user experience. This includes:

• Your account information and profile data;
• Activity listings, event posts, and user-generated content;
• Reviews, ratings, and community interactions;
• Search history, preferences, and usage patterns;
• Verification status and trust indicators.

By creating an account on any of our platforms, you consent to this cross-platform data sharing within the Hive Ventures Ltd ecosystem.

We may share your personal information in the following circumstances:

5.1 With Other Users

• Your public profile information, including name, photo, and family profile details, may be visible to other users;
• Organizers can see registration information for their activities;
• When you join meetups, your contact information may be shared with other participants;
• User-generated content you post (listings, reviews, comments) is publicly visible.

5.2 With Activity Providers and Organizers

• When you register for activities, we share necessary information with the organizer or provider;
• We may share aggregated, anonymized data with activity providers for analytics purposes.

5.3 With Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and data storage providers;
• Payment processors and financial services;
• Email and communication service providers;
• Analytics and marketing platforms;
• Customer support and CRM systems;
• Security and fraud prevention services.

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.4 For Legal and Safety Reasons

We may disclose your information if required by law or if we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or regulatory requirements;
• Protect and defend our rights, property, or safety;
• Protect the rights, property, or safety of our users or the public;
• Prevent or investigate fraud, security breaches, or illegal activities;
• Respond to emergency situations involving danger of death or serious physical injury.

5.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.

5.6 With Your Consent

We may share your information for other purposes with your explicit consent or at your direction.

We use cookies, web beacons, pixels, local storage, and similar tracking technologies to collect information about your browsing activities and to provide certain features of the Service.

6.1 Types of Cookies We Use

• Essential Cookies: Required for basic functionality, including authentication and security features. These cannot be disabled.
• Functional Cookies: Enable personalized features and remember your preferences.
• Analytics Cookies: Help us understand how users interact with the Service and identify areas for improvement.
• Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

6.2 Managing Cookies

You can control cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of the Service. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

6.3 Third-Party Analytics

We use third-party analytics services, such as Google Analytics, to collect and analyze usage information. These services may use cookies and similar technologies to collect information about your use of the Service and other websites. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria: We determine retention periods based on:

• The length of time you maintain an active account;
• Whether you have outstanding obligations under our Terms of Service;
• Legal, regulatory, tax, or accounting requirements;
• The existence of legal claims or disputes;
• Legitimate business interests, including fraud prevention and security.

When we no longer need to retain your personal information, we will securely delete or anonymize it. However, some information may be retained in archived or backup systems for a limited period for legal or operational purposes.

Under UK GDPR and applicable data protection laws, you have the following rights regarding your personal information:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete information.
• Right to Erasure ("Right to be Forgotten"): You can request deletion of your personal information in certain circumstances.
• Right to Restriction of Processing: You can request that we limit how we use your information in certain situations.
• Right to Data Portability: You can request a copy of your information in a structured, commonly used, machine-readable format.
• Right to Object: You can object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw consent at any time.
• Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Exercising Your Rights

To exercise any of these rights, please contact us at privacy@activityhive.fun or support@activityhive.fun. We will respond to your request within one month, although this period may be extended in complex cases.

We may request specific information from you to verify your identity before processing your request.

The Service is designed for use by adults (persons aged 18 and over) managing family accounts. We do not knowingly collect personal information directly from children under the age of 13 (or the applicable age of digital consent in your jurisdiction). Children must not create accounts or use the Service without parental supervision and consent.

9.1 Information Parents Provide About Children

As part of creating a family profile, we ask parents and guardians to provide information about their children to help connect families with similar age groups and interests. This information includes:

• Children's ages or age ranges;
• Children's interests and activity preferences;
• Any special needs or requirements relevant to activity matching.

By providing this information, you represent and warrant that you are the parent or legal guardian of the child(ren) and have the authority to provide this information on their behalf. This information is used solely to:

• Match your family with age-appropriate activities, classes, and events;
• Connect you with other families who have children of similar ages and interests;
• Provide relevant recommendations and search results;
• Enable organizers to verify age eligibility for their programs.

9.2 Protecting Children's Privacy

Important Guidelines for Parents: To protect your children's privacy and safety, you must NOT provide the following information on publicly visible portions of the Platform:

• Children's full names (first and last names together);
• Photographs that clearly and prominently identify individual children;
• Children's exact birth dates or dates of birth;
• Children's school names or specific locations they frequent;
• Any other information that could be used to identify or contact your children directly.

You may use general descriptors such as "7-year-old" or "primary school age" or first names only in private communications or meetup coordination, but exercise caution and judgment in what you share.

9.3 Direct Collection from Children

We do not knowingly collect personal information directly from children. If we become aware that we have inadvertently collected personal information directly from a child under 13 without verified parental consent, we will take steps to delete that information as quickly as possible.

If you believe we have collected information directly from a child inappropriately, or if you wish to review, modify, or delete information about your child, please contact us immediately at privacy@activityhive.fun.

9.4 Parental Responsibilities

Parents and guardians are responsible for:

• Supervising their children's use of and exposure to the Platform;
• Ensuring children do not create accounts or provide information without permission;
• Monitoring what information is shared about their children;
• Exercising discretion when sharing children's information with other users, organizers, or activity providers;
• Teaching children about online safety and privacy protection.

Your personal information may be transferred to, stored, and processed in countries outside the United Kingdom, including countries that may not have the same level of data protection laws as the UK.

When we transfer personal information outside the UK, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK Government;
• Adequacy decisions recognizing equivalent data protection standards;
• Binding corporate rules or other approved transfer mechanisms.

By using the Service, you consent to the transfer of your information to countries outside the UK for the purposes described in this Privacy Policy.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest;
• Secure data storage with access controls;
• Regular security assessments and monitoring;
• Employee training on data protection and security;
• Incident response and breach notification procedures.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activities under your account.

If you believe your account has been compromised, please contact us immediately at support@activityhive.fun.

The Service may contain links to third-party websites, applications, or services that are not owned or controlled by Hive Ventures Ltd. This Privacy Policy does not apply to third-party services.

We are not responsible for the privacy practices or content of third-party services. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.

When you interact with activity providers, organizers, or other users through the Platform, you may be subject to their own privacy practices and terms. We are not responsible for how third parties collect, use, or protect your information.

We may send you promotional emails, newsletters, and other marketing communications about our services, new features, relevant activities, and special offers.

Opt-Out: You can opt out of receiving marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email;
• Adjusting your communication preferences in your account settings;
• Contacting us at support@activityhive.fun.

Please note that even if you opt out of marketing communications, we will still send you service-related messages, such as account notifications, transaction confirmations, and important updates about the Service.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Material changes will be communicated to you via email notification to the address associated with your account or through a prominent notice on the Service at least thirty (30) days prior to the effective date.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

The "Last Updated" date at the top of this Privacy Policy indicates when it was most recently revised.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us:

Hive Ventures Ltd
Company Number: 15933757
Registered Office: Frymans, Frymans Lane, Brede, Rye, TN31 6HA, United Kingdom
Email: privacy@activityhive.fun
Support: support@activityhive.fun

BY USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND CONSENT TO THE COLLECTION, USE, DISCLOSURE, AND PROCESSING OF YOUR PERSONAL INFORMATION AS DESCRIBED HEREIN, INCLUDING THE CROSS-PLATFORM SHARING OF DATA WITHIN THE HIVE VENTURES LTD ECOSYSTEM.